A new book inspired by the Emmy-winning series The Shop is set to hit bookshelves this fall, offering fans a deeper look into the influential conversations that have shaped the popular show. The coffee table book, titled The Shop: Where Culture Shapes Up, will be published by Insight Editions and is written by Ernest Wilkins. It will feature a foreword by NBA superstar and co-creator of The Shop, LeBron James.
LeBron, alongside his business partner Maverick Carter, launched The Shop in 2018 through their production company, The SpringHill Company. The series, co-created by Paul Rivera and Randy Mims, offers a unique blend of conversations with artists, athletes, and advocates. Known for its candid and thought-provoking discussions, The Shop has grown from a series into a larger brand, encompassing live experiences and merchandise that reflect the spirit of the barbershop culture.
In the book’s foreword, James highlights the essence of the show: “The Shop isn’t just about people talking to each other. It’s deeper. It’s about the things that shape us, the battles we fight, and the journey we’re all on.” He goes on to reflect on the series’ success in peeling back the curtain and showing that athletes, entertainers, and artists are much more than mere sound bites.
The 224-page book will offer readers an inside look at the show’s unfiltered and empowering conversations. The Shop: Where Culture Shapes Up includes never-before-seen photos, behind-the-scenes stories, and insights from the show’s hosts and iconic guests. The book promises to be a meaningful addition for fans of the show, sports lovers, and culture enthusiasts alike.
Rivera, one of the show’s co-creators, emphasized the significance of the project, saying, “The Shop has become a community empowerment platform. This book showcases the raw and unfiltered quotes and photography from some of the world’s most iconic artists, athletes, and entertainers, offering the authenticity fans expect from The Shop.”
Insight Editions Publishing Director Mike Degler echoed the excitement around the release, adding, “We are honored to partner with The Shop team to bring these powerful conversations to readers. Our aim with this book is to inspire people to think differently and positively impact their communities using the wisdom shared by the global influencers featured in the series.”
The Shop: Where Culture Shapes Up is slated for release later this fall, and will undoubtedly make the perfect gift for fans of the show and those passionate about culture and community.