Kanye West’s Alleged Retirement Announcement Turns Out to Be a Marketing Move

by Coco

Rapper Kanye West, now known as Ye, sparked a buzz recently when Rich the Kid shared a screenshot of a text conversation suggesting Ye’s retirement from professional music. The conversation, dated ‘Today 12:45pm,’ featured Ye expressing uncertainty about his future in music, prompting mixed reactions online.

While some social media users dismissed the news, others speculated on Ye’s next moves, with one Twitter user suggesting a strategic comeback plan. However, Rich the Kid later clarified on Twitter that Ye’s retirement announcement was part of a promotional strategy. Ye remains actively involved in music production, with upcoming collaborations and projects continuing to excite fans.

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