Global superstar Jay-Z has made a strategic investment in Hong Kong-based luxury watch consignment store Wristcheck, lending his considerable influence to the rapidly growing startup. The American rapper and business mogul’s endorsement signifies a significant vote of confidence in the company’s innovative approach to buying, selling, and trading premium timepieces.
Wristcheck, co-founded by Tatler Gen.T honouree Austen Chu, has garnered industry attention for its fresh perspective on the luxury watch market. Chu, inspired by Jay-Z’s entrepreneurial journey and lyrical nods to the world of watches, expressed his excitement about the partnership. “Jay-Z has always been an inspiration to me. His lyrics bridged the gap between watches and pop culture, fueling my passion further. This investment is a testament to the trust and community we’ve built and marks a major milestone in cementing Wristcheck as the go-to platform for watch enthusiasts worldwide,” Chu stated.
This collaboration is poised to open new opportunities for Wristcheck, enhancing its reach and solidifying its position in the dynamic luxury watch sector. As Tatler anticipates the developments of this partnership, the impact on Hong Kong’s entrepreneurial landscape is expected to be substantial.