Zendaya Faces Backlash Over New On Campaign
Zendaya is facing some serious heat on Instagram. The 27-year-old actress, who is set to enter her “sporty era” with her role in the tennis movie *Challengers*, recently signed a multi-year deal with sportswear brand On. However, fans of the brand are not impressed with her latest promotional shots.
Negative Reactions to the Campaign
On June 7, Zendaya posed in a series of stylish gym outfits, showing off her fit physique in studio photos. Despite her stunning appearance in head-to-toe On gear, many fans were unhappy with her as the brand’s ambassador. One follower even declared they had “unfollowed” the brand, saying: “Just like that.”
Showing Off Her Fit Figure
In the campaign, Zendaya smiled softly as she modeled a pink crop top with the On logo and blue leggings, flaunting her toned abs. She also wore a pastel cropped hoodie and black shorts, confidently showcasing her athletic look.
On’s Instagram account, with 1.8 million followers, captioned the photos: “@zendaya Wearing On. That’s it, that’s the post.” While Zendaya joins the ranks of celebrities like Selena Gomez with PUMA, Kylie Jenner with PUMA, and Gal Gadot with Reebok, not everyone is thrilled.
Fans React
The comments section was filled with harsh criticism. One follower said, “This might make me stop buying On.” Another commented, “She is overrated and not a good candidate for a campaign.”
Many fans felt that hiring a major celebrity takes away from the brand’s authenticity. “Noooo! On is for athletes, not for fashion/singing icons. Should have hired a US Olympian Track star,” one person remarked. Another simply said, “On a celeb? No, thank you.”
Despite the negativity, Zendaya continues to shine in her new role, even if it’s not winning everyone over.