Kanye West‘s $6.7 million Yeezy headquarters project in West Hollywood has finally commenced, following the dramatic removal of its roof six months ago. Situated on Melrose Avenue, the 7,400-square-foot space, acquired by Kanye’s Oxpaha LLC last March, is now a bustling construction site. Workers are busy clearing trash, excavating dirt, and assembling materials for what promises to be a significant structure at the center of the property.
Details about Kanye’s plans for the headquarters remain undisclosed, sparking curiosity among both fans and industry insiders. Originally intended for fashion shows and events, the headquarters is reportedly evolving into a “multi-purpose venue,” hinting at broader ambitions.Behind the scenes, Kanye collaborates with Dov Charney, the controversial American Apparel founder-turned-Yeezy CEO. Their partnership, turbulent yet productive, recently made headlines with an unauthorized pop-up selling Kanye’s clothing. Charney’s fiery declaration that the merchandise was “stolen” added another layer of drama to Kanye’s tumultuous journey post-agency and brand departures.
Despite these challenges, Kanye presses forward with his downtown factory, where he and his team are actively producing new Yeezy pieces. Notably, prices for Yeezy products have been slashed, with items like T-shirts, joggers, and sweatshirts now available for as low as $20. The Yeezy website prominently features a notice stating that all sales are final, reflecting Kanye’s direct-to-consumer approach amid industry shifts.