Rihanna continues to expand her Fenty empire with the launch of Fenty Hair, a new venture targeting the beauty and fashion industries’ niche needs. Known for her boundary-breaking style, the artist debuted her latest endeavor at a private event in Los Angeles, showcasing her own short blonde curls.
Throughout her career, Rihanna has been a trendsetter with iconic hairstyles like bantu knots, faux locs, stylish pixie cuts, and vibrant red hues, all of which have influenced hair trends globally. This legacy naturally leads to her entry into the haircare market.
The inaugural collection of Fenty Hair focuses on hair repair, featuring five key ingredients collectively known as “Replenicore-5.” These ingredients, including Barbados gooseberry and upcycled jackfruit extract, aim to repair and replenish hair strands, catering to diverse hair types. The line includes nine products such as The Rich One Moisture Repair Shampoo, The Comeback Kid Instant Damage Repair Treatment, and The Homecurl Curl-Defining Cream, priced between $18 and $36.
The launch event offered an immersive experience, welcoming guests with a hallway displaying Rihanna’s iconic magazine covers. Attendees enjoyed photo opportunities, free samples, and the chance to purchase products ahead of the public release. Professional stylists were on hand to demonstrate Fenty Hair’s capabilities, with educational sessions on the products’ scientific formulation.
On social media, reactions to Fenty Hair are mixed. Some are eager to try the products, while others express weariness about celebrities entering the natural hair care market, often associated with extensions and synthetic products.
In my view, Rihanna’s authenticity shines through her products, suggesting Fenty Hair will likely maintain high standards. I anticipate potential expansions into wigs, extensions, and dyes, areas fans are keen to see Rihanna explore under the Fenty Hair umbrella.