Beyoncé turned heads in Los Angeles as she celebrated the launch of her haircare brand, Cécred, now available at over 1,400 Ulta Beauty stores and online. Dressed in a striking all-white blazer dress, cape, and sunglasses, the singer marked what Ulta calls its largest exclusive haircare launch ever.
Cécred’s arrival includes specialty salon treatments at The Salon at Ulta Beauty nationwide. These include a Scalp Revival for gentle exfoliation, a Protein Bounceback Treatment to strengthen hair, and a Hydration & Repair Treatment for restoring damage caused by heat or color.
Starting May 18, select locations will also host Cécred Sundays, offering relaxing hair rituals for all textures. Guests will receive a free Temple Oud candle with services.
Tina Knowles, Beyoncé’s mother and Cécred’s Vice Chairwoman, emphasized the brand’s salon roots:
“We want to recreate the magic of salon care at home. Ulta is the perfect partner to bring this vision to life.”
With this launch, Beyoncé’s beauty empire continues to blend science, self-care, and style.
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