Lil Wayne is still reeling from his Super Bowl snub, and it seems he’s found a way to express his feelings. The 42-year-old rapper stars in a new Cetaphil ad where he’s seen in a music studio, being told by a suited man that they’re taking a “different direction.” The scene mirrors Wayne’s own public hurt over not being selected to perform at this year’s Super Bowl halftime show in his hometown.
“Can’t change the sensitive situation? At least you can soothe your sensitive skin,” a YouTube description of the ad reads, with Wayne lightheartedly embracing the sensitive moments in life—both in skin and in spirit.
In the ad, Wayne helps others navigate awkward moments, from a football fan who suffers an embarrassing encounter with her date’s dad, to a woman rejected on the kiss cam, and a man left with the check after a night out. In each scene, Wayne offers Cetaphil as the solution, smiling while reassuring the audience that “We’re all a Lil Sensitive.”
The ad ends with a teaser hinting at new music, as the camera reveals a door labeled “DO NOT DISTURB ‘TIL 06-06-25” with “CARTER VI” written underneath—fueling rumors of Tha Carter 6 dropping soon.
This commercial comes amidst ongoing headlines surrounding Kendrick Lamar being announced as the 2025 Super Bowl Halftime performer in New Orleans, a choice that stung Wayne, who had shared his emotional frustration on Instagram in September. While the two rappers later reconciled, Wayne has confirmed he won’t be attending the Super Bowl. However, fans in New Orleans can catch his Cetaphil ad during the big game.
Read more:
