Beyoncé made a dazzling statement in a gold sequined dress with a plunging neckline as she celebrated the launch of her whisky brand, SirDavis, in Paris. On Friday, September 27, the Grammy-winning artist shared a promotional video on Instagram, showcasing her glamorous event against the backdrop of the iconic Eiffel Tower.
In the video, the 43-year-old singer posed with bottles of SirDavis and raised a glass in a toast, her silver bob hairstyle complementing her radiant look. The following day, she shared additional snapshots from the celebration, which took place in an elegant hotel. One photo featured her lounging with a bottle of whisky beside her, while another captured a joyful moment with husband JAY-Z as they mingled with guests.
Beyoncé’s post also included a playful image of her carrying a bedazzled purse designed to resemble a whisky bottle, complete with the brand’s equine logo. A heartfelt black-and-white shot depicted the couple enjoying dinner with friends.
The launch of SirDavis comes after years of collaboration with Moët Hennessy, and Beyoncé expressed her desire to share her love of whisky with others. Named in honor of her great-grandfather, Davis Hogue—a farmer and moonshiner during Prohibition—SirDavis represents a familial legacy. “Discovering my great-grandfather’s moonshining past felt like destiny,” she noted, highlighting the connection to her Texan roots.
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