Fashion takes a nostalgic turn as Rihanna reimagines school style with her latest FENTY x PUMA Creeper Phatty collection. Launched on July 11, the new line combines high-fashion flair with classic schoolgirl aesthetics, making a bold statement in the sneaker world.
The collection debut was marked by a high-profile campaign featuring film icon Anjelica Huston and “Euphoria” star Chloe Cherry. Shot by renowned photographer Philippa Price, the campaign offers a stylish twist on high school stereotypes. Rihanna plays the “Good Girl,” Huston portrays the principal, and Cherry embodies the “Emo Girl,” while other characters include “the theater kid,” “the popular girl,” “the nerd,” and “the class pet.”
The Creeper Phatty maintains its signature oversized design but introduces fresh colorways. Available in red and white, as well as solid black with matching black soles, the new sneakers feature luxurious corduroy and suede materials adorned with gold aglets.
“Your whole school will be wearing Creeper Phatty’s, and this campaign plays with that vision,” Rihanna stated in a release through Hypebeast. “We chose these colors and materials very purposefully for back-to-school. The black-on-black corduroy reminds me of my very own childhood, a uniform-approved shoe with the twist I always wish I had.”
Timed perfectly for the back-to-school season, Rihanna has been spotted in New York City flaunting the new corduroy style. She paired the Creeper Phatty with an oversized blue button-up and a Miu Miu plaid skirt, embodying the edgy schoolgirl look that is sure to influence fashion trends.
The FENTY x PUMA “In Session” collection is available online and in stores, priced between $65 and $120. It caters to a wide audience, offering sizes for women, men, big kids, little kids, and toddlers, ensuring inclusivity and accessibility.
With this launch, Rihanna continues to blend fashion with personal nostalgia, creating a must-have for fashion-forward students and trendsetters alike.