BTS member Jimin has released his much-anticipated album “MUSE” and the accompanying music video for its lead single “WHO.” The music video, which debuted on Friday, quickly garnered over 1.1 million views on YouTube within hours of its release.
see also: 25 Fun Facts About Jimin
A Neon-Lit Visual Feast
Directed by YongSeok Choi, the 3-minute and 28-second music video showcases Jimin’s graceful dance moves under neon-lit streetlights and amidst roadside shops. The track, characterized by a pop-rock rhythm with a nostalgic 90s vibe, features Jimin donning a leather jacket and ripped denim, perfectly complementing the song’s energetic yet emotional tone.
A Song of Unseen Devotion
“WHO” is a heartfelt dedication to an unknown lover, with lyrics that express a longing for a connection that transcends time and space. “We never met but she’s all I see at night, never met but she’s always on my mind, wanna give her the World and so much more, Who is my heart waiting for,” Jimin sings, imbuing every note with a sense of yearning and devotion.
The Album “MUSE”
Alongside the music video, Jimin also released his new album “MUSE.” The album features seven tracks: “Rebirth,” “Interlude,” “Smeraldo Garden Marching Band,” “Slow Dance,” “Be Mine,” “WHO,” and “Closer Than This.” Each track offers a unique blend of Jimin’s vocal prowess and musical versatility.
Previous Hits and Upcoming Performances
Earlier, Jimin released another single from the album, “Smeraldo Garden Marching Band” featuring LOCO, which has already amassed over 17 million views on YouTube. Building on this momentum, Jimin is set to perform his latest single “WHO” on “The Tonight Show with Jimmy Fallon” on July 22. Fallon announced this exciting news via Instagram, showcasing a promotional video where he holds a customized soda can featuring Jimin’s face, followed by a collection of plushies and an LED display flashing the song’s title.
Upcoming Reality Series
In addition to his musical releases, Jimin is set to star in a new travel reality series titled “Are You Sure?!” with fellow BTS member Jungkook. Produced exclusively for Disney+, the series will premiere on August 8 and offer fans a unique glimpse into the personal lives and adventures of Jimin and Jungkook across three locations, filmed in 2023 before they commenced their mandatory military service.
BTS Members and Future Plans
Other BTS members—RM, Suga, J-Hope, and V—are currently serving in the South Korean military and are anticipated to return to the music scene in 2025. With Jimin’s latest releases and upcoming projects, fans have plenty to look forward to as BTS continues to leave an indelible mark on the global music industry.